Nespresso - The Capsule Journey
Nespresso's "The Capsule Journey”—the concept that even after each Nespresso capsule has fulfilled its purpose of consistently providing the highest quality coffee, the contents left behind can continue on to their second life.
The pop-up itself is designed with eco-consciousness in mind, too—a dramatic archway is filled with 264 mini herb plants, housed in Nespresso capsule-shaped Bionicraft pots that are crafted from food waste and recycled coffee grounds (which contribute to the stone-speckled effect of the pots). As they are 100% natural, the pots will eventually biodegrade and can be planted directly in the soil—after the exhibition, the pots will be donated to the local Nespresso Farm in Sheung Shui to be used to fertilise crops.
Nespresso's "The Capsule Journey”展覽於 2019 年 8 月 4 日至 11 日期間在香港Elements 圓方舉行，讓公眾瞭解粉囊回收的過程，同時對 Nespresso 在整個生產過程間推動的可持續發展策略有進一步認識。為配合可持續發展的品牌承諾，主題展覽將融合不少綠色設計元素。整個空間會綴以 264 盆迷你植物， 而其種植盆更是特別與生物科技團隊Bionicraft 合作，以廚餘及 Nespresso 回收咖啡渣製造而成，100% 天然且生產過程零廢棄，更可輕易被泥土吸收成肥料。展覽結束後，盆裁即會移送至 Nespresso 的本地農莊作施肥之用。